Alexander Wang Cookie Policy

Effective Date: July 1, 2024

For a printable version of the Privacy Policy, please click here .

Please read this Cookie Policy carefully as it contains important information on who we are and how we use cookies on our website. This policy should be read together with our Alexander Wang Customer Privacy Policy which sets out how and why we collect, store, use and share personal information generally, as well as your rights in relation to your personal information and details of how to contact us and regulators should you have a complaint.

If you are located in the United States or Canada, the Alexander Wang company that is responsible for your information under this Cookie Policy is Alexander Wang LLC, a company incorporated in the United States whose registered office is at 139 Beekman, New York NY 10038, United States.  

If you are located in California, the United Kingdom, the European Economic Area/EU, or anywhere else in the world, please see additional information provided in the “Region/Country-Specific Disclosures” in our Privacy Policy to learn about which Alexander Wang entity is responsible for your privacy under this Cookie Policy. When you visit our Sites where this policy is linked to, all of which are referred to as the “Site” in this policy, we collect or process your personal information as outlined in the Alexander Wang Customer Privacy Policy. The Site is owned by Alexander Wang Global Ltd, a Hong Kong registered company of Room 07/09 28/F Global Gateway Tower, 63 Wing Hong Street, Cheung Sha Wan, Hong Kong.

1.       What is a Cookie?

Cookies are small pieces of information that are stored by your browser on your computer’s hard drive or your mobile device, tablet, smartTV or other device. We use “cookies” to help you access the Site, speed up navigation, keep track of items, and help to provide you with custom-tailored content. In addition, we use cookies to remember information that you gave us so you do not have to re-enter it each time you visit our Site.

The amount of time that cookies are on your device depends on the functions they need to achieve, for instance, cookies may be effective only for the duration of your browsing session and are deleted when your session ends (session cookies) or they may be more permanent and retained unless you choose to delete them (persistent cookies). Cookies may be placed by the operator of the website that you are visiting (first-party cookies) or by other operators setting cookies through that website or app (third-party cookies).

When you visit or interact with our Site, services, applications, tools, or messaging, we or our authorized service providers may use cookies, tracking pixels (also called web beacons), or other technologies (which we collectively call “Tools”) for storing information to help provide you with a better, faster, and safer experience, and to help us (including for advertising purposes. There’s more detail on our use of these Tools in Section 3 below.

For further information on cookies generally, including how to control and manage them, visit https://allaboutcookies.org/, or see guidance on cookies published by a regulator such as the UK Information Commissioner’s Office guidance here https://ico.org.uk/for-organisations/direct-marketing-and-privacy-and-electronic-communications/guide-to-pecr/guidance-on-the-use-of-cookies-and-similar-technologies/.

2.       What Cookies Do We Use?

Below, we list the different types of cookies we use on the Site. For instructions on how you can opt-out of cookies, visit Section 4, “How Do I Manage Cookies” or click on the Cookie Name in the charts below, which will take you to the privacy policy of the cookie owner.

Essential Cookies. These cookies are necessary to allow our Site to function, such as to allow you to navigate the Site or use its features. Without these essential cookies, we may not be able to provide some services or features.

Performance Cookies and Analytics Cookies . Performance cookies, which are sometimes called analytics cookies, collect information about your use of the Site and enable us to improve the way the Site works. For example, performance cookies show us which are the most frequently visited pages on the website, allow us to see the overall patterns of usage on the Site, help us record any difficulties you have with the Site and show us whether our advertising is effective or not.

Advertising or Targeting Cookies . We and our service providers may use targeting or advertising cookies to deliver ads that we or they believe are more relevant to you and your interests. For example, we may use targeting or advertising cookies to limit the number of times you see the same ad on our Services and to help measure the effectiveness of our advertising campaigns. These cookies remember what you have looked at on the Services and we may share this information with other organizations, such as advertisers.

Social Media Cookies . These cookies are necessary to allow your social media account to interact with our Site. For example, they are used to express your appreciation and to share it with your social networking friends. The social network cookies are not needed for navigation.

Google Cookies . We may use a number of cookies from Google and its associated companies including DoubleClick. Google is based at 600 Amphitheatre Parkway, Mountain View, California, USA. We also use various Google services including Google Analytics and YouTube. Google’s privacy policy is here – http://www.google.com/policies/privacy/. Both Alexander Wang and Google may also use analytics Tools from Google to collect internet log information and details of visitor behavior patterns. We do this to find out things such as the number of visitors to the various parts of the site. Note that Google may aggregate data from various sources including from these Tools. If you use a Google Chrome browser Google may also match information from your browser use with the data they collect from cookies and other Tools. Google may use data collected from the Site to enrich data it sells.

Salesforce Cookies . We may use a number of cookies from Salesforce and its associated companies. Salesforce is based at 415 Mission Street, 3rd Floor, San Francisco, California, USA. We also use various Salesforce services in the business which support our sales and customer support teams. Salesforce’s privacy policy is here – https://www.salesforce.com/company/privacy/. Note that Salesforce may aggregate data from various sources including from these Tools.

Microsoft Cookies . We may use a number of cookies from Microsoft. Microsoft is based at One Microsoft Way, Redmond, Washington, USA. We also use various Microsoft services including LinkedIn and we help Microsoft enrich the data it sells through services like bing.com. Microsoft’s privacy statement is here – https://privacy.microsoft.com//privacystatement. . Note that Microsoft may aggregate data from various sources including from these Tools and from your use of LinkedIn. If you use a Microsoft browser like bing.com or solutions which may share data with Microsoft, such as ChatGPT or DALL-E, Microsoft may also match information from your internet use with the data they collect from cookies and other Tools.

3.       Other Technologies We Use

Pixel Tags . We may also use "pixel tags" (sometimes called “beacons" or "clear GIFS") on our Site and in our communications to you. Pixel tags help us analyze our customers’ online behavior and measure the effectiveness of our advertising. We work with service providers that help us track, collect, and analyze this information. Pixel tags on our Site may be used to collect information about your visit, including Advertising Information, such as pages you view, the features you use, the links you click, and other actions you take in connection with the Site. This information may also include Device Information, such as your device’s IP address, your browser type, your operating system, date and time information, and other technical information about your device. We may also track information about the identity of the website you visited immediately before coming to our site.

Pixel tags, cookies and other Tools in our emails and other messages may be used to track your interactions with those messages, such as when you receive, open, or click a link in a message from us. We also work with business partners that use tracking technologies to deliver promotions on our behalf. These companies may collect information about your visits to our Sites and your interaction with our advertising and other communications. We and they may combine the information collected through cookies and Tools with other information we or they have collected from you. This information may be used to improve our Site, to personalize your online experience, to help deliver information to you, to determine the effectiveness of advertising, and for other business purposes including to enrich the data sold to advertisers.

Mobile location analytics data . We may use tracking technology to collect information about your Wi-Fi enabled mobile device, including the presence of the device in our stores, its signal strength, its manufacturer, and a unique identifier known as its Media Access Control (“MAC”) address (collectively, “Customer Mobile Device Data”). This Customer Mobile Device Data may be collected for determining the amount, location, and frequency of customer traffic into our stores. A mobile device’s MAC address identifies a specific device to the surrounding Wi-Fi networks.

You may opt-out of having your MAC address recorded by visiting the following link and entering your mobile device’s MAC address: https://optout.smart-places.org/. To learn more about the use of Customer Mobile Device Data and your choices, please visit: https://www.smartstoreprivacy.co

4.       How Do I Manage Cookies?

Cookie consent . Depending upon your country or region of residence, your consent may be required in order to use non-essential cookies on the Site. Exceptions to this apply such as where the cookie is essential in order for us to provide you with a service you have requested (e.g., to enable you to put items in your shopping basket and use our check-out process.) .

You may withdraw your consent or refuse to accept non-essential cookies at any time by activating the setting on your browser which allows you to refuse those cookies or by selecting “Reject All” from our cookie banner. Please be aware that if cookies are disabled (in particular the essential cookies), not all features of the Site may operate as intended. More information about managing cookies on different browsers can be found at the links provided below:

For more information on cookies and to manage your preferences for third party profiling cookies, please go to:

• Your Online Choices | EDAA
• http://www.allaboutcookies.org/manage-cookies/index.html
•   http://www.youronlinechoices.com/uk/your-ad-choices

Do Not Track and Opt-Out Preference Signals. The “Do Not Track” (DNT) privacy preference is an option that may be made available in some web browsers allowing you to opt-out of tracking by websites and online services. At this time, global standard DNT technology is not yet finalized and not all browsers support DNT. We therefore do not recognize DNT signals and do not respond to them. We currently do not recognize opt-out preference signals, such as the Global Privacy Control (available here ), as a request to opt-out of the sale or sharing of your personal information.

5.      Third-Party Cookies

Third party cookies are referred to above. The cookies we use will only be accessed by us and those third parties named in the table above for the purposes referred to in this Cookie Policy and will not be accessed by any other third party.

Please note that this Cookies Policy does not apply to, and we are not responsible for, the privacy practices of third-party websites which may be linked from this Site. These other third- party websites may also use cookies or similar technologies. For privacy and cookie information relating to these other third party websites, please consult their policies.

6.       How Do You Contact Us or Exercise Your Rights?

If you have any questions about this Cookie Policy, the practices of this Site, or your dealings with this Site, we encourage you to contact us by email at

Residents of certain countries, states, or regions may have additional rights regarding their personal information. Please see Section 13, “Region / Country specific disclosures” of the Privacy Policy for more information, or contact us at customercare@alexanderwang.com , with "Privacy" as the subject line.

We may occasionally amend this Cookie Policy and reserve the right to change it at any time. Any new policy will automatically be effective when it is published on the Site. You should therefore return here regularly to view our most up-to-date Cookie Policy.