Alexander Wang Cookie Policy

Effective Date: July 1, 2024

For a printable version of the Privacy Policy, please click here.

If you are located in the United States or Canada, the Alexander Wang company that is responsible for your information under this Cookie Policy is Alexander Wang LLC, a company incorporated in the United States whose registered office is at 139 Beekman, New York NY 10038, United States.

If you are located in California, the United Kingdom, the European Economic Area, or anywhere else in the world, please see additional information provided in the “Region/Country-Specific Disclosures” in our Privacy Policy to learn about which Alexander Wang entity is responsible for your privacy under this Cookie Policy. When you visit our Sites where this policy is linked to, all of which are referred to as the “Site” in this policy, we collect or process your personal information as outlined in the Alexander Wang Customer Privacy Policy.

1.       What is a Cookie?

Cookies are small pieces of information that are stored by your browser on your computer’s hard drive or your mobile device. We use “cookies” to help you access the Site, speed up navigation, keep track of items, and help to provide you with custom-tailored content. In addition, we use cookies to remember information that you gave us so you do not have to re-enter it each time you visit our Site.

The amount of time that cookies are on your computer or mobile device depends on the functions they need to achieve, for instance, cookies may be effective only for the duration of your browsing session and are deleted when your session ends (session cookies) or they may be more permanent and retained unless you choose to delete them (persistent cookies). Cookies may be placed by the operator of the website that you are visiting (first-party cookies) or by other operators setting cookies through that website or app (third-party cookies).

2.       What Cookies Do We Use?

Below, we list the different types of cookies we use on the Site. For instructions on how you can opt-out of cookies, visit Section 4, “How Do I Manage Cookies” or click on the Cookie Name in the charts below, which will take you to the privacy policy of the cookie owner.

Essential Cookies.These cookies are necessary to allow our Site to function, such as to allow you to navigate the Site or use its features. Without these essential cookies, we may not be able to provide certain services or features.

Performance Cookies and Analytics Cookies. Performance cookies, which are sometimes called analytics cookies, collect information about your use of the Site and enable us to improve the way the Site works. For example, performance cookies show us which are the most frequently visited pages on the website, allow us to see the overall patterns of usage on the Site, help us record any difficulties you have with the Site and show us whether our advertising is effective or not.

Advertising or Targeting Cookies. We and our service providers may use targeting or advertising cookies to deliver ads that we believe are more relevant to you and your interests. For example, we may use targeting or advertising cookies to limit the number of times you see the same ad on our Services and to help measure the effectiveness of our advertising campaigns. These cookies remember what you have looked at on the Services and we may share this information with other organizations, such as advertisers.

Social Media Cookies. These cookies are necessary to allow your social media account to interact with our Site. For example, they are used to express your appreciation and to share it with your social networking friends. The social network cookies are not needed for navigation.

3.       Other Technologies We Use

Pixel Tags. We may also use "pixel tags" (sometimes called “beacons" or "clear GIFS") on our Site. Pixel tags help us analyze our customers’ online behavior and measure the effectiveness of our advertising. We work with service providers that help us track, collect, and analyze this information. Pixel tags on our Site may be used to collect information about your visit, including Advertising Information, such as pages you view, the features you use, the links you click, and other actions you take in connection with the Site. This information may also include Device Information, such as your device’s IP address, your browser type, your operating system, date and time information, and other technical information about your device. We may also track certain information about the identity of the website you visited immediately before coming to our site. We do not otherwise track any information about your use of other websites. Pixel tags and cookies in our emails may be used to track your interactions with those messages, such as when you receive, open, or click a link in an email message from us. We also work with business partners that use tracking technologies to deliver promotions on our behalf across the Internet. These companies may collect information about your visits to our Sites and your interaction with our advertising and other communications. We may combine the information we collect through cookies and pixel tags with other information we have collected from you. This information may be used to improve our Site, to personalize your online experience, to help us deliver information to you, to determine the effectiveness of our advertising, and for other internal business purposes.

Mobile location analytics data. We may use tracking technology to collect certain information about your Wi-Fi enabled mobile device, including the presence of the device in our stores, its signal strength, its manufacturer, and a unique identifier known as its Media Access Control (“MAC”) address (collectively, “Customer Mobile Device Data”). This Customer Mobile Device Data may be collected for determining the amount, location, and frequency of customer traffic into our stores. A mobile device’s MAC address identifies a specific device to the surrounding Wi-Fi networks.

You may opt-out of having your MAC address recorded by visiting the following link and entering your mobile device’s MAC address: https://optout.smart-places.org/. To learn more about the use of Customer Mobile Device Data and your choices, please visit: https://www.smartstoreprivacy.co

4.       How Do I Manage Cookies?

Cookie consent. Depending upon your country or region of residence, your consent is required in order to use non-essential cookies on the Site. Exceptions to this apply such as where the cookie is essential in order for us to provide you with a service you have requested (e.g., to enable you to put items in your shopping basket and use our check-out process. If you visit our Site when your browser is set to accept cookies, we will interpret this as an indication that you consent to our use of cookies and other similar technologies as described in this Policy.

You may withdraw your consent or refuse to accept non-essential cookies at any time by activating the setting on your browser which allows you to refuse such cookies or by selecting “Decline All” from our cookie banner. Please be aware that if cookies are disabled (in particular the essential cookies), not all features of the Site may operate as intended. More information about managing cookies on different browsers can be found at the links provided below:

For more information on cookies and to manage your preferences for third party profiling cookies, please go to:

• Your Online Choices | EDAA
• http://www.allaboutcookies.org/manage-cookies/index.html
•  http://www.youronlinechoices.com/uk/your-ad-choices

Do Not Track and Opt-Out Preference Signals.The “Do Not Track” (DNT) privacy preference is an option that may be made available in some web browsers allowing you to opt-out of tracking by websites and online services. At this time, global standard DNT technology is not yet finalized and not all browsers support DNT. We therefore do not recognize DNT signals and do not respond to them. We currently do not recognize opt-out preference signals, such as the Global Privacy Control (available here), as a request to opt-out of the sale or sharing of your personal information.

5.       How Do You Contact Us or Exercise Your Rights?

If you have any questions about this Cookie Policy, the practices of this Site, or your dealings with this Site, we encourage you to contact us by email at

Residents of certain countries, states, or regions may have additional rights regarding their personal information. Please see Section 13, “Region / Country specific disclosures” of the Privacy Policy for more information, or contact us at customercare@alexanderwang.com, with "Privacy" as the subject line.